USC MAPP Online

MASTER OF SCIENCE IN APPLIED PSYCHOLOGY ONLINE

How does consumer psychology influence user experience?

In the world of user experience, the goal is to create experiences that will stimulate the consumer for repeated interaction. User experience and consumer psychology work hand-in-hand in order to ascertain the motivators, triggers, personas and emotions to make the audience perform a certain action. USC’s Master of Science in Applied Psychology online program alumna Ariana Biedebach, a User Experience Researcher at Google, gives an in-depth look at her experience in the field. In addition to learning how the program prepared Ariana for a career in User Experience, we are joined by program director Dr. Ellen Leggett Ed.D to take a closer look at the mission and core values of the M.S. in Applied Psychology online program at USC.