In the world of user experience, the goal is to create experiences that will stimulate the consumer for repeated interaction. User experience and consumer psychology work hand-in-hand in order to ascertain the motivators, triggers, personas and emotions to make the audience perform a certain action. USC’s Master of Science in Applied Psychology online program alumna Ariana Biedebach, a User Experience Researcher at Google, gives an in-depth look at her experience in the field. In addition to learning how the program prepared Ariana for a career in User Experience, we are joined by program director Dr. Ellen Leggett Ed.D to take a closer look at the mission and core values of the M.S. in Applied Psychology online program at USC.
How does consumer psychology influence user experience?
November 17, 2023