Online Master of Science in Applied Psychology
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In today’s modern competitive business landscape, it is vital that organizations understand the motivations that drive consumers and employees alike. Read More about Applying Psychology in Business | USC Dornsife Online
Employee dissatisfaction is a major concern for businesses. Billions of dollars are lost each year because of high turnover. According to studies, the situation can be improved by increasing workplace… Read More about The Importance of Job Satisfaction in Today’s Workforce
Thinking vs. Feeling: The Psychology of Advertising Advertising has shaped our society. It has become part of the global culture and is deeply ingrained in our society. It’s the pretty… Read More about Thinking vs Feeling: The Psychology of Advertising
Social media and customer service Social media is a vital communication platform and key customer service tool for businesses and organizations. Social media provides businesses the opportunities to offer instant… Read More about Social Media and Customer Service
Lack of engagement in the workplace More than one half of US employees report they were not engaged in their work in 2015. This can mean one of two things:… Read More about Lack of engagement in the workplace
Effective brands have a strong identity that consumers can relate to. Much of this is driven by a deep understanding of psychology and brand marketers must develop the ability to… Read More about Psychology Behind Developing Brand Loyalty
The USA is home to 87.5 million Millennials (ages 18 to 29). In comparison, 83.7 million Americans fall under the “generation X” category (30 to 49-year-olds), whereas the number of… Read More about Psychology of Successfully Marketing to Millennials
The evolution of office space has gone through many different changes through the past century. This infographic provided by the University of Southern California Applied Psychology Department explains the evolution… Read More about Psychology of the Office Space
Learning about shopper trends is one of the best ways for consumer businesses to stay on top of their marketing and advertising approach. By analyzing consistent consumer data, all businesses… Read More about Psychology of the Grocery Store