What Drives Procrastination at Work
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Procrastination is driven by avoiding or managing a bad mood — it is a short-term response to a negative emotion. Read More about What Drives Procrastination at Work
Change and Organizational Adaptability: Three Challenges
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From hospitality to energy, the coronavirus outbreak has upended a variety of sectors that, until recently, seemed poised for success in the new decade. Read More about Change and Organizational Adaptability: Three Challenges
Using Psychology Tools to Hire the Best Employees
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Psychology tools can help companies improve their recruiting processes and hire high performing employees. Read More about Using Psychology Tools to Hire the Best Employees
Faculty Profile – Dr. Samantha Broitman
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Learn more about how Dr. Broitman’s years of professional and consultant experience in Applied Psychology inspires her students and helps them succeed. Read More about Faculty Profile – Dr. Samantha Broitman
Organizational Psychology: 7 Real-World Applications
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The Master of Science degree in Applied Psychology with an emphasis on organizational psychology can prepare students to apply their knowledge across a wide spectrum of careers. Read More about Organizational Psychology: 7 Real-World Applications
Faculty Profile – Dr. Catherine Neubauer
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With her expertise in Human Factors psychology and her multifaceted combination of academic research and practical experience, Dr. Catherine Neubauer adds a high-tech edge to the accomplished faculty in the… Read More about Faculty Profile – Dr. Catherine Neubauer
The Customer Decision Journey: Mapping Critical Points
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Nearly a decade ago, global consulting firm McKinsey & Co. declared that the traditional funnel model no longer accurately described consumer behavior. Instead, the firm proposed replacing the funnel with… Read More about The Customer Decision Journey: Mapping Critical Points
What Drives an Entrepreneur?
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A 2015 report from the Global Entrepreneurship Monitor (GEM) found that there were 27 million entrepreneurs in the United States. Entrepreneurs often face an uphill battle on the road to… Read More about What Drives an Entrepreneur?
Color Psychology Used in Marketing: An Overview
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For most marketers, the ultimate goal is to persuade consumers to make a purchase. Experienced marketers know that influential words and enticing images alone will not enable them to achieve… Read More about Color Psychology Used in Marketing: An Overview
Using Psychology to Retain Top Talent
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Find out how companies large and small use psychology to keep top talent, and learn how studying organizational psychology can be an essential step toward pursuing these roles. Read More about Using Psychology to Retain Top Talent