Faculty Profile – Dr. Samantha Broitman
Learn more about how Dr. Broitman’s years of professional and consultant experience in Applied Psychology inspires her students and helps them succeed. Read More about Faculty Profile – Dr. Samantha Broitman
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Organizational Psychology: 7 Real-World Applications
The Master of Science degree in Applied Psychology with an emphasis on organizational psychology can prepare students to apply their knowledge across a wide spectrum of careers. Read More about Organizational Psychology: 7 Real-World Applications
Faculty Profile – Dr. Catherine Neubauer
With her expertise in Human Factors psychology and her multifaceted combination of academic research and practical experience, Dr. Catherine Neubauer adds a high-tech edge to the accomplished faculty in the… Read More about Faculty Profile – Dr. Catherine Neubauer
The Customer Decision Journey: Mapping Critical Points
Nearly a decade ago, global consulting firm McKinsey & Co. declared that the traditional funnel model no longer accurately described consumer behavior. Instead, the firm proposed replacing the funnel with… Read More about The Customer Decision Journey: Mapping Critical Points
What Drives an Entrepreneur?
A 2015 report from the Global Entrepreneurship Monitor (GEM) found that there were 27 million entrepreneurs in the United States. Entrepreneurs often face an uphill battle on the road to… Read More about What Drives an Entrepreneur?
Color Psychology Used in Marketing: An Overview
For most marketers, the ultimate goal is to persuade consumers to make a purchase. Experienced marketers know that influential words and enticing images alone will not enable them to achieve… Read More about Color Psychology Used in Marketing: An Overview
Using Psychology to Retain Top Talent
Find out how companies large and small use psychology to keep top talent, and learn how studying organizational psychology can be an essential step toward pursuing these roles. Read More about Using Psychology to Retain Top Talent
Reasons Why Consumer Psychology Will Be Important in 2017
When assessing the process of marketing products to consumers, it's important to understand why people respond the way they do. Read More about Reasons Why Consumer Psychology Will Be Important in 2017
USC Launches Summer Internship Program in Dublin
Emerging business psychology professionals seeking to position themselves in the global workforce and marketplace need to build intercultural communication skills and awareness, whether their focus is consumer psychology or organizational… Read More about USC Launches Summer Internship Program in Dublin
The Benefits of Bringing Pets to Work
Workplace stress causes negativity, which can create a tense work environment for employees. Pets in the workplace create benefits for employers and employees alike. While pets have been seen as… Read More about The Benefits of Bringing Pets to Work