People-Centered Solutions for People-Powered Business
Earn Your Online Master of Science in Applied Psychology at USC
About the Degree
Understanding people’s behavior and the psychology behind their decision-making is essential to business success — from winning over consumers to developing the next generation of leaders in marketing. That’s why USC’s online Master of Science in Applied Psychology program teaches marketing professionals to leverage psychology tools and principles to support strategic decision-making.
Through an intensive curriculum that combines theory and practice, you’ll learn how to better understand your customers by conducting research and studying consumer psychology. You’ll graduate as an innovative thinker who seeks creative solutions and puts psychology to work, driving brand loyalty and positioning organizations for success from within.
Program Highlights
Faculty Mentors
Faculty members are active practitioners, keeping their fingers on the pulse of current business practices and sharing their expertise through mentorship.
Small Class Sizes
The program’s small class sizes allow you to interact regularly with fellow students, so you’ll be able to form strong relationships with both faculty and students as colleagues.
Where Psychology Meets Business
The M.S. in Applied Psychology at USC is the only program in the nation that integrates psychology and business by focusing on the people important to organizational success — both consumers and employees.
Immediately Applicable Coursework
The cutting-edge coursework is immediately relevant and actionable, ensuring you can lead in your current role and graduate with applied experience you can demonstrate right away.