Jorge Barraza

Program Director and Assistant Professor of Psychology

Photo of Jorge Barraza

B.A. in Psychology, Humboldt State University
Ph.D. in Applied Social Psychology, Claremont Graduate University

Dr. Jorge Barraza is co-founder and Chief Science Officer at Immersion, which provides scalable technologies that leverage neuroscience to quantify deeply immersive experiences. His academic research focuses on the neurophysiology of emotional states and decision-making, with an emphasis on motivating costly behavior. Dr. Barraza has $1.5 million in research grants and published numerous peer-reviewed articles on emotional engagement, prosocial motivation, and the use of stories to influence costly decisions.

He teaches Consumer Psychology, Pro-Seminar, and Treatise in our program.

Contact Info

Email: JaBarraz@usc.edu

Office: (213) 740-2222