Master's in Applied Psychology Blog | USC Applied Psychology Degree Online

Effective brands have a strong identity that consumers can relate to. Much of this is driven by a deep understanding of psychology and brand marketers must develop the ability to… Read More about Psychology Behind Developing Brand Loyalty

Click here to view the post To Multitask or Not to Multitask

To Multitask or Not to Multitask

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To Multitask or Not to Multitask In today’s business world, companies are having to do more with less and employees are being asked to work harder and for longer hours.… Read More about To Multitask or Not to Multitask

Click here to view the post Pyschological Impact of IoT at Work

Pyschological Impact of IoT at Work

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The Internet of Things (“IoT”) is an inevitable reality in today’s workplaces. Thanks to the immense availability of mobile connectivity along with improved speeds and bandwidth, more and more items… Read More about Pyschological Impact of IoT at Work

Click here to view the post Alumni Spotlight: Charita Hill-Avent

Alumni Spotlight: Charita Hill-Avent

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The University of Southern California (USC) is one of today’s most prestigious and innovative private universities in the world. Each year our graduates go on to do exceptional things with… View Video about Alumni Spotlight: Charita Hill-Avent

Click here to view the post Psychology of Successfully Marketing to Millennials

Psychology of Successfully Marketing to Millennials

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The USA is home to 87.5 million Millennials (ages 18 to 29). In comparison, 83.7 million Americans fall under the “generation X” category (30 to 49-year-olds), whereas the number of… Read More about Psychology of Successfully Marketing to Millennials

Click here to view the post Advantages of Applied Psychology for Business

Advantages of Applied Psychology for Business

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In today’s global marketplace where competitive edges may be few and far between, applied psychology can be the key to ensuring a business is working at maximum productivity and efficiency.… View Video about Advantages of Applied Psychology for Business

Click here to view the post Virtual Open-House Webinar

Virtual Open-House Webinar

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An overview of USC, USC Dornsife, the online MAPP program, both specializations, the internship/capstone components of the program, and the advantages of the online learning environment. Presented by University of… View Video about Virtual Open-House Webinar

Click here to view the post Psychology of the Office Space

Psychology of the Office Space

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The evolution of office space has gone through many different changes through the past century. This infographic provided by the University of Southern California Applied Psychology Department explains the evolution… Read More about Psychology of the Office Space

Click here to view the post Meet the Faculty Webinar

Meet the Faculty Webinar

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Get to know the University of Southern California Master of Science in Applied Psychology faculty. In this session, we will hear from Professor Steve Westberg, a Consumer Psychology professor. He… View Video about Meet the Faculty Webinar

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Stress in the Workplace

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Stress in the Workplace Stress is commonly defined as a physiological response to an unpropitious circumstance, such as getting laid off or an interpersonal conflict with a coworker. A myriad… Read More about Stress in the Workplace

MAPP Blog

Categories

Psychology Behind Developing Brand Loyalty

To Multitask or Not to Multitask

Pyschological Impact of IoT at Work

Alumni Spotlight: Charita Hill-Avent

Psychology of Successfully Marketing to Millennials

Advantages of Applied Psychology for Business

Virtual Open-House Webinar

Psychology of the Office Space

Meet the Faculty Webinar

Stress in the Workplace