Applying Psychology in Business | USC Dornsife Online
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In today’s modern competitive business landscape, it is vital that organizations understand the motivations that drive consumers and employees alike. Read More about Applying Psychology in Business | USC Dornsife Online
The Customer Decision Journey: Mapping Critical Points
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Nearly a decade ago, global consulting firm McKinsey & Co. declared that the traditional funnel model no longer accurately described consumer behavior. Instead, the firm proposed replacing the funnel with… Read More about The Customer Decision Journey: Mapping Critical Points
What Drives an Entrepreneur?
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A 2015 report from the Global Entrepreneurship Monitor (GEM) found that there were 27 million entrepreneurs in the United States. Entrepreneurs often face an uphill battle on the road to… Read More about What Drives an Entrepreneur?
Color Psychology Used in Marketing: An Overview
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For most marketers, the ultimate goal is to persuade consumers to make a purchase. Experienced marketers know that influential words and enticing images alone will not enable them to achieve… Read More about Color Psychology Used in Marketing: An Overview
Gain International Experience with USC’s Master of Science in Applied Psychology
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Presented by the University of Southern California’s Master of Science in Applied Psychology Online program. View Video about Gain International Experience with USC’s Master of Science in Applied Psychology
Using Psychology to Retain Top Talent
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Find out how companies large and small use psychology to keep top talent, and learn how studying organizational psychology can be an essential step toward pursuing these roles. Read More about Using Psychology to Retain Top Talent
Introducing USC’s Master of Science in Applied Psychology Online
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Learn about our online Master of Science in Applied Psychology program. View Video about Introducing USC’s Master of Science in Applied Psychology Online
Consumer Psychology in 2020
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When assessing the process of marketing products to consumers, it's important to understand why people respond the way they do. Read More about Consumer Psychology in 2020
The Importance of Job Satisfaction in Today’s Workforce
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Employee dissatisfaction is a major concern for businesses. Billions of dollars are lost each year because of high turnover. According to studies, the situation can be improved by increasing workplace… Read More about The Importance of Job Satisfaction in Today’s Workforce