Online Master of Science in Applied Psychology
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Effective brands have a strong identity that consumers can relate to. Much of this is driven by a deep understanding of psychology and brand marketers must develop the ability to… Read More about Psychology Behind Developing Brand Loyalty
To Multitask or Not to Multitask In today’s business world, companies are having to do more with less and employees are being asked to work harder and for longer hours.… Read More about To Multitask or Not to Multitask
The Internet of Things (“IoT”) is an inevitable reality in today’s workplaces. Thanks to the immense availability of mobile connectivity along with improved speeds and bandwidth, more and more items… Read More about Pyschological Impact of IoT at Work
The University of Southern California (USC) is one of today’s most prestigious and innovative private universities in the world. Each year our graduates go on to do exceptional things with… Read More about Alumni Spotlight: Charita Hill-Avent
The USA is home to 87.5 million Millennials (ages 18 to 29). In comparison, 83.7 million Americans fall under the “generation X” category (30 to 49-year-olds), whereas the number of… Read More about Psychology of Successfully Marketing to Millennials
In today’s global marketplace where competitive edges may be few and far between, applied psychology can be the key to ensuring a business is working at maximum productivity and efficiency.… Read More about Advantages of Applied Psychology for Business
An overview of USC, USC Dornsife, the online MAPP program, both specializations, the internship/capstone components of the program, and the advantages of the online learning environment. Presented by University of… Read More about Virtual Open-House Webinar
Learning about shopper trends is one of the best ways for consumer businesses to stay on top of their marketing and advertising approach. By analyzing consistent consumer data, all businesses… Read More about Psychology of the Grocery Store
Stress in the Workplace Stress is commonly defined as a physiological response to an unpropitious circumstance, such as getting laid off or an interpersonal conflict with a coworker. A myriad… Read More about Stress in the Workplace
Get to know the University of Southern California Master of Science in Applied Psychology faculty. In this session, we will hear from Professor Steve Westberg, a Consumer Psychology professor. He… Read More about Meet the Faculty Webinar