Online Master of Science in Applied Psychology
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With her expertise in Human Factors psychology and her multifaceted combination of academic research and practical experience, Dr. Catherine Neubauer adds a high-tech edge to the accomplished faculty in the… Read More about Faculty Profile – Dr. Catherine Neubauer
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In today’s modern competitive business landscape, it is vital that organizations understand the motivations that drive consumers and employees alike. Read More about Applying Psychology in Business | USC Dornsife Online
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Nearly a decade ago, global consulting firm McKinsey & Co. declared that the traditional funnel model no longer accurately described consumer behavior. Instead, the firm proposed replacing the funnel with… Read More about The Customer Decision Journey: Mapping Critical Points
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A 2015 report from the Global Entrepreneurship Monitor (GEM) found that there were 27 million entrepreneurs in the United States. Entrepreneurs often face an uphill battle on the road to… Read More about What Drives an Entrepreneur?
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For most marketers, the ultimate goal is to persuade consumers to make a purchase. Experienced marketers know that influential words and enticing images alone will not enable them to achieve… Read More about Color Psychology Used in Marketing: An Overview
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Presented by the University of Southern California’s Master of Science in Applied Psychology Online program. View Video about Gain International Experience with USC’s Master of Science in Applied Psychology
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Find out how companies large and small use psychology to keep top talent, and learn how studying organizational psychology can be an essential step toward pursuing these roles. Read More about Using Psychology to Retain Top Talent
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Learn about our online Master of Science in Applied Psychology program. View Video about Introducing USC’s Master of Science in Applied Psychology Online
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When assessing the process of marketing products to consumers, it's important to understand why people respond the way they do. Read More about Reasons Why Consumer Psychology Will Be Important in 2017