In today’s modern competitive business landscape, it is vital that organizations understand the motivations that drive consumers and employees alike.
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<p style="clear:both;margin-bottom:20px;"><a href="https://appliedpsychologydegree.usc.edu/blog/applying-psychology-in-business-usc-dornsife-online/" rel="noreferrer" target="_blank"><img src="https://res.cloudinary.com/dqtmwki9i/image/fetch/https://project-alpine.com/assets/b7833256-55f1-4ff5-b3bc-34f1265b7b97" alt="An infographic about the applications of psychology in business by USC Dornsife online Master of Science in Applied Psychology degree program." style="max-width:100%;" /></a></p><p style="clear:both;margin-bottom:20px;"><a href="https://appliedpsychologydegree.usc.edu/" rel="noreferrer" target="_blank">University of Southern California </a></p>
Where people are involved, psychology is involved. Applied psychology is a fundamental tool for understanding human behaviors, thoughts, motivations and attitudes. For students pursuing the USC online Master of Science in Applied Psychology, it is important to understand where organizations need to use this kind of knowledge to ensure consumers and employees alike are satisfied and successful.
Case Studies
A number of organizations use psychology on a near-daily basis to motivate and engage both customers and employees. Two examples include Microsoft and Uber.
Microsoft uses psychology to develop interface technologies and employee compensation and reward systems, to manage performance, do employee research and create effective leadership and management strategies. On the other hand, Uber focuses on applying psychological tools to motivate drivers to work longer in specific areas and during certain times.
How Psychology Expertise Can Help Businesses
Psychology expertise, when applied in business settings, can help in a number of ways. Applied psychology can assist with:
• Selection and placement of employment candidates
• Training and development of existing employees
• Appraisal of organizational performance
• Organizational development
• Improving quality of work life among employees
• Maximizing ergonomics and human factors
Top Career Opportunities
For those interested in pursuing an applied psychology degree to enhance their careers in business, a number of unique career opportunities could be available. From market and advertising management to PR and market research, see a full list of opportunities in the above infographic by the USC Dornsife online Master of Science in Applied Psychology degree program.
