Faculty Profile – Dr. Samantha Broitman
Learn more about how Dr. Broitman’s years of professional and consultant experience in Applied Psychology inspires her students and helps them succeed. Read More about Faculty Profile – Dr. Samantha Broitman
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USC MAP Webinar: The Student Experience
Are you curious about what it's like to be a student in the USC M.S. in Applied Psychology online program? Here from 2018 alum David Giardino, Business Development Manager for… Read More about USC MAP Webinar: The Student Experience
Organizational Psychology: 7 Real-World Applications
The Master of Science degree in Applied Psychology with an emphasis on organizational psychology can prepare students to apply their knowledge across a wide spectrum of careers. Read More about Organizational Psychology: 7 Real-World Applications
Faculty Profile – Dr. Catherine Neubauer
With her expertise in Human Factors psychology and her multifaceted combination of academic research and practical experience, Dr. Catherine Neubauer adds a high-tech edge to the accomplished faculty in the… Read More about Faculty Profile – Dr. Catherine Neubauer
Applying Psychology in Business | USC Dornsife Online
In today’s modern competitive business landscape, it is vital that organizations understand the motivations that drive consumers and employees alike. Read More about Applying Psychology in Business | USC Dornsife Online
The Customer Decision Journey: Mapping Critical Points
Nearly a decade ago, global consulting firm McKinsey & Co. declared that the traditional funnel model no longer accurately described consumer behavior. Instead, the firm proposed replacing the funnel with… Read More about The Customer Decision Journey: Mapping Critical Points
Color Psychology Used in Marketing: An Overview
For most marketers, the ultimate goal is to persuade consumers to make a purchase. Experienced marketers know that influential words and enticing images alone will not enable them to achieve… Read More about Color Psychology Used in Marketing: An Overview
What Drives an Entrepreneur?
A 2015 report from the Global Entrepreneurship Monitor (GEM) found that there were 27 million entrepreneurs in the United States. Entrepreneurs often face an uphill battle on the road to… Read More about What Drives an Entrepreneur?