Learning about shopper trends is one of the best ways for consumer businesses to stay on top of their marketing and advertising approach. By analyzing consistent consumer data, all businesses can form lasting relationships with their customers and use the information to allow their own companies to grow.
The USA is home to 87.5 million Millennials (ages 18 to 29). In comparison, 83.7 million Americans fall under the “generation X” category (30 to 49-year-olds), whereas the number of baby boomers (aged 50 years and older) is 66.4 million. In the infographic below, the University of Southern California’s Online Master of Science in Applied […]
Lack of engagement in the workplace More than one half of US employees report they were not engaged in their work in 2015. This can mean one of two things: they wished they were working somewhere else while on the job; or they were actively looking for other work. Only 32% of Americans in 2015 […]
Thinking vs. Feeling: The Psychology of Advertising Advertising has shaped our society. It has become part of the global culture and is deeply ingrained in our society. It’s the pretty pictures of happy families next to housing developments. It’s our favorite celebrities using new beauty products. We see household names selling cleaning products or food. […]
Social media and customer service Social media is a vital communication platform and key customer service tool for businesses and organizations. Social media provides businesses the opportunities to offer instant customer service and can also help build brand validity, awareness, and exposure to core, niche or mass audiences. Similarly, it can improve customer relations and […]
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