Online Master of Science in Applied Psychology

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Infographics

Infographics

Psychology of the Office Space

Psychology of the Office Space

The evolution of office space has gone through many different changes through the past century. This infographic provided by the University of Southern California Applied Psychology Department explains the evolution of office space.

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Psychology of the Grocery Store

Psychology of the Grocery Store

Learning about shopper trends is one of the best ways for consumer businesses to stay on top of their marketing and advertising approach. By analyzing consistent consumer data, all businesses can form lasting relationships with their customers and use the information to allow their own companies to grow.

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Psychology of Successfully Marketing to Millennials

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The USA is home to 87.5 million Millennials (ages 18 to 29). In comparison, 83.7 million Americans fall under the “generation X” category (30 to 49-year-olds), whereas the number of baby boomers (aged 50 years and older) is 66.4 million. In the infographic below, the University of Southern California’s Online Master of Science in Applied […]

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Psychology Behind Developing Brand Loyalty

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Effective brands have a strong identity that consumers can relate to. Much of this is driven by a deep understanding of psychology and brand marketers must develop the ability to make a mental connection with customers.

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Lack of engagement in the workplace

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Lack of engagement in the workplace More than one half of US employees report they were not engaged in their work in 2015. This can mean one of two things: they wished they were working somewhere else while on the job; or they were actively looking for other work. Only 32% of Americans in 2015 […]

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Thinking vs Feeling: The Psychology of Advertising

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Thinking vs. Feeling: The Psychology of Advertising Advertising has shaped our society. It has become part of the global culture and is deeply ingrained in our society. It’s the pretty pictures of happy families next to housing developments. It’s our favorite celebrities using new beauty products. We see household names selling cleaning products or food. […]

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Social Media and Customer Service

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Social media and customer service Social media is a vital communication platform and key customer service tool for businesses and organizations. Social media provides businesses the opportunities to offer instant customer service and can also help build brand validity, awareness, and exposure to core, niche or mass audiences. Similarly, it can improve customer relations and […]

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Big Data and the Psychologist’s Role on the Analytical Team

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University of Southern California | Master of Science in Applied Psychology Online

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