Learn to Apply Psychology to Business

Earn Your Master’s in Applied Psychology from a Top 25 University

In today’s world, knowledge of human behavior is more essential than ever in promoting a high level of individual job performance and organizational success. It is not surprising that professionals who understand how psychology applies to business are in high demand. In response to this growing employment trend, the University of Southern California developed the only online Master of Science in Applied Psychology program from a top 25 institution – and it can be completed in as few as 16 months.

Why Earn Your Master’s in Applied Psychology from USC?

As one of the world’s leading private research universities, USC has built its reputation on a standard of excellence. The Master of Science in Applied Psychology online program offers concentrations in Consumer Psychology and Organizational Psychology, which are both recognized as among the top occupational growth areas of this decade. Regardless of your career when you enter the program, you will be encouraged to think broadly and creatively in your pursuit of new knowledge and job possibilities.

When you choose USC’s renowned Dana and David Dornsife College of Letters, Arts and Sciences to further your education, you can expect an accomplished faculty of practitioners with real-world experience to help you explore the many applications of psychology in business. Learn the practical use of research to solve problems in such fields as marketing, communications, advertising, public relations, social media, human resources, organizational development, career coaching, recruiting and more.

Earn Your Master’s Degree in Applied Psychology from a Top-Ranked University

  • USC ranks #25 among national universities (U.S. News & World Report 2015)
  • USC ranks #40 among Best Grad Schools – Psychology (U.S. News & World Report 2014)

How Can You Benefit from Applying Psychology in Business?
Few areas of study can prepare you for more career opportunities in emerging fields than psychology applied to the business setting. In USC’s Applied Psychology program, psychological theory, research and practice intersect to teach you interdisciplinary skills that are widely applicable in any organization.

USC Offers a Skills-Driven Curriculum
The USC Master of Science in Applied Psychology curriculum offers psychological knowledge and practical skills to help you prepare for what’s next in your career. The curriculum is designed to be project-based and real-world focused so you can immediately transfer your classroom learning to more challenging positions in workplace.

When you choose USC’s Master of Science in Applied Psychology online program, you can:

  • Learn about up-to-date research and theory that form the foundations of business psychology.
  • Escalate your evidence-based decision-making skills.
  • Sharpen your ability to design, collect, deliver and apply qualitative/quantitative research data.
  • Re-tool your persuasive communication skills for a higher-level business audience.
  • Develop agile career skills that will enable you to adapt to the evolving economy and changing workforce.

Focus Your Coursework in Applied Psychology
The USC Applied Psychology program offers coursework in Consumer Psychology and Organizational Psychology, giving you the opportunity to be broadly exposed to growing fields that are applicable to businesses of all sizes. Choose any of the elective courses that best fit with your career goals, or choose to focus your electives in one area.

Consumer Psychology: Learn theories regarding how consumers think, what motivates them and how to collect data from them. Gain an understanding of important business concepts, such as segmentation and marketing strategy. Learn how to develop a strategic marketing plan underpinned by psychologically-based market research.

Organizational Psychology: Whether you plan to work in a large organization or as an external consultant, learn how to become a more effective leader who influences change by assessing strengths and weaknesses at the organizational level. Learn how to use theory and data to improve the lives of employees at all levels of the organization.

What Can You Do with a Master’s Degree in Applied Psychology?
The USC Applied Psychology online program teaches practical skills to solve real-world problems. Its focus is on the psychology of human behavior applied to business settings. This program prepares students for career paths in a range of interdisciplinary fields such as market research and human resources. Due to its focus on applied business settings, it is not the same as a research degree in Psychology that would typically be a step toward a Ph.D.

The outlook for those with a Master of Science in Applied Psychology is encouraging. Businesses of all sizes and in every industry need people with the skills and knowledge to influence consumer behavior and help organizations in times of change. The U.S. Bureau of Labor Statistics predicts a higher-than-average job growth rate for market research analysts, survey researchers and related occupations. According to the BLS, market research positions will grow an impressive 41 percent through 2020.

What’s the Difference between a Master’s in Psychology and Master’s in Applied Psychology?
Many master’s degree programs in psychology train students in academic research that is in preparation for an academic career or a Ph.D. program. By contrast, an applied psychology program trains students in research tools that are useful in real-world settings such as program evaluation, market research, and employee and consumer satisfaction. Additionally, an applied program focuses on how to use psychology to solve problems in society, organizations and businesses. This program prepares students for career paths in a range of interdisciplinary fields—from marketing to human resources and beyond.

What Should You Look for in an Online Master’s in Applied Psychology Degree Program?
A master’s-level applied psychology program offers the opportunity to enhance your knowledge of and sharpen your skills in your professional area of interest. From learning how to use the latest psychology research to influence consumer behavior to understanding how to shape organizational change, the USC Master of Science in Applied Psychology online program offers professionals an opportunity to learn the skills to successfully advance in today’s business world. Choose USC for these reasons and more:

  • Exclusivity: USC is the first of its kind to offer a 16-month online master’s in applied psychology program from a research institution of its stature.
  • Curriculum: Our real-life case studies, collaborative group work and skills-driven courses blend theory, research and practice to help you apply psychology in new ways.
  • Faculty: Our professors are active practitioners in the field who speak the language of business and understand the science of applied psychology, offering experiential knowledge from their executive-level expertise.

Our Mission
Our mission is to teach you how to apply your passion for psychological science in new and exciting career paths. We’re not teaching skills only for today. We’re teaching you the critical thinking skills to develop an agile mindset for years to come. No matter where your path leads next, you’re sure to discover that success in most career fields always begins in the exact same way: understanding people and their behavior.

The University of Southern California is regionally accredited by the Western Association of Schools and Colleges (WASC).